Across the three months, Karrinyup generated 233 opportunities and handled 323 calls, with Google Ads continuing to bring high-intent traffic to the clinic. August delivered the clearest efficiency gain. The next priority is to connect this healthy enquiry activity more clearly with bookings, attendance, and confirmed new-patient outcomes.
L
233
Total opportunities from June to August
C
323
Total calls logged across the period
A
1,250
Google Ads clicks across the period
$
A$11.82K
Google Ads spend across the period
W
7.22K
Website visitors in the supplied 92-day snapshot
G
2.7K
GBP total views in the latest 30-day snapshot
Opportunity volume rebounded strongly in August.
After moving from 76 in June to 60 in July, opportunities reached 97 in August, the strongest month in the supplied period.
Call handling protected patient demand.
311 of 323 calls were answered across the three exports. Every one of the 98 August calls was recorded as answered.
August combined the best efficiency and strongest conversion volume.
The month delivered 65 platform conversions at A$60.80 each, while CTR increased for the third consecutive month to 25.75%.
The clearest opportunity is improving visibility after an enquiry is created.
All 233 opportunities remain recorded as open New Leads. This is a reporting visibility gap, not an indication that the enquiries did not progress, and improving stage updates will help us show the clinic's real outcomes more confidently.
These headline results show where patient interest was strongest and where the clinic has positive momentum to build on before we look at the monthly detail.
97
August delivered the strongest opportunity volume, following a softer July.
- June opportunities76
- July opportunities60
- August opportunities97
118
July recorded the largest call volume, while August achieved a 100% recorded answer rate.
- June calls107
- July calls118
- August calls98
1,250
Clicks increased each month while spend remained close to A$3.9K.
- June clicks400
- July clicks419
- August clicks431
Search Visibility
Latest Snapshots
4.61K
Organic remained the largest website source, while GBP generated substantial direct actions.
- Organic visitors4.61K
- Paid / CPC visitors857
- GBP website visits313
- GBP calls244
To make review easier for the Karrinyup team, the available video assets are organised in one place below. Featured reels can be played within the report, and the remaining files open directly in Google Drive.
Video Group 01
Dental Implants (re-edit)
Available Dental Implant reels are ready for review.
Preview Reel 01
Dental implants creative preview
Preview Reel 02
Dental implants creative preview
Preview Reel 03
Dental implants creative preview
View the rest of the Dental Implants videos
Video Group 02
Branding / Educational / Wisdom Teeth Videos (re-edit)
Reels #1 to #9 are ready for review and approval.
Preview Reel 01
Branding and educational preview
Preview Reel 02
Branding and educational preview
Preview Reel 03
Branding and educational preview
View the rest of the Branding / Educational / Wisdom Teeth videos
Video Group 03
Branding Videos (new)
Reels #10 to #24 are ready for review and approval.
Preview Reel 10
Branding video preview
Preview Reel 11
Branding video preview
Preview Reel 12
Branding video preview
View the rest of the Branding videos
The two landing pages support different patient needs. The general page gives local and branded visitors a clear path to enquire, while the emergency page helps people seeking urgent care reach the clinic quickly.
Landing Page
Core Lead Capture Page
Gives prospective patients a simple, focused route to enquire, call, or book after discovering the clinic.
View landing page →
Emergency Page
Urgent Booking Path
Supports urgent and same-day searches with a faster contact path, helping patients take the next step when reassurance and responsiveness matter most.
View landing page →Enquiry volume remained active throughout the period and finished strongly in August. Because every opportunity is still recorded at the New Lead stage, improving pipeline updates will help us understand which enquiries became bookings and where additional follow-up may help.
76
June opened with meaningful enquiry volume. A large share had no recorded source, so the result is positive while the channel picture remains incomplete.
- Google Ads sourced18
- Webchat leads11
- Unattributed source47
- Open New Leads76
60
July was quieter than June, while the large unattributed share continued to limit confidence in the channel breakdown.
- Google Ads sourced12
- Webchat leads5
- Website contact form1
- Unattributed source42
97
August reached the period high and provided a much clearer view of where enquiries came from, giving us a stronger basis for future decisions.
- Google Ads sourced65
- GAds Call Asset4
- Landing page requests2
- Unattributed source21
Important: These opportunities represent genuine enquiry records, but they should not be treated as confirmed patients. The supplied pipeline does not yet show which enquiries booked, attended, or became new patients, so we have kept the interpretation careful and transparent.
Phone demand remained meaningful in every month, and the clinic answered 311 of 323 tracked calls. This strong response rate matters because it gives interested patients a better chance of connecting with the team, while the breakdown below keeps call volume separate from unique-patient numbers.
Call Overview
Answer Handling and Paid-Call Mix by Month
The clinic answered 311 of 323 tracked calls, and every August call in the supplied export was recorded as answered. This is a strong service result that helps protect the value of the marketing-generated demand.
323 Calls Total
113
Highest answered-call month was July
7
Highest non-answered count was June
96.3%
Overall recorded answer rate
Strong call volume with most enquiries successfully answered.
Attribution and caller mix
The highest-volume month and a strong recorded answer rate.
Attribution and caller mix
All calls in the supplied August export were recorded as answered.
Attribution and caller mix
Paid Search became more efficient as the period progressed. Clicks and engagement increased each month, CPC declined, and August delivered the strongest platform conversion result without a meaningful increase in spend.
Insight: June established a strong opening baseline with 58 platform conversions, a 14.50% conversion rate, and meaningful engagement from local and urgent-care searches.
Insight: July attracted more clicks and stronger engagement, but fewer platform-recorded conversions increased the cost per conversion. This helped clarify that traffic quality and the post-click experience matter just as much as click volume.
Insight: August was the strongest paid-search month of the period. It delivered the most clicks, the highest CTR, the most platform conversions, the lowest CPC at A$9.17, and the lowest cost per conversion while spend remained stable. This is encouraging momentum we want to protect.
Measurement note: The Google Ads dashboard and campaign CSV use different conversion labels and totals. The monthly cards use the dashboard values shown in the supplied screenshots. GHL opportunities and call logs remain separate measures, and none are presented as confirmed patients.
The supplied snapshots show that patients are still finding and contacting the clinic through organic search and the Google Business Profile. At the same time, the website traffic decline deserves careful review so we can understand what changed and protect the clinic's strongest discovery source.
Website Snapshot
Traffic Mix Overview
Website Traffic Snapshot
Organic Remained the Main Discovery Source
Organic contributed 4.61K visitors, while direct and paid traffic formed the next-largest layers.
7.22K Visitors
7.22K
Down 51.92% vs previous 92 days
Organic4.61K
Direct / none932
CPC857
Not set456
Referral219
Other147
Latest 30-Day Snapshot
Google Business Profile
Google Business Profile
Discovery and Action Snapshot
Search views are the dominant discovery source, while calls and website visits show the profile continues to influence patient action.
2.7K Total Views
Latest 30-Day Snapshot
2.7K
Total profile views
Action Scorecard
Website visitsTraffic pushed from profile to site
313
Strong
CallsProfile-driven phone actions
244
Strong
ConversationsMessages recorded in snapshot
0
None tracked
BookingsBookings recorded in snapshot
0
None tracked
August delivered the period's strongest paid-search result.
The month generated 65 platform conversions at A$60.80 each, alongside the highest CTR and lowest CPC of the three months.
Paid Search remained the clearest repeatable demand driver.
Google Ads delivered 1,250 clicks and 167 platform conversions, while 113 tracked calls were explicitly tagged as Google paid.
The next opportunity is understanding what happens after each enquiry.
The demand is visible and encouraging. Clearer pipeline updates will help us show which opportunities became appointments, attended visits, and new patients, and where the clinic may benefit from additional follow-up support.
1
Improve booking visibility so the clinic receives full credit for the demand already being created.
Focus: Progress opportunities from New Lead into booked, attended, won, or lost outcomes.
Priority: All 233 opportunities currently remain in one stage, limiting visibility after first contact.
Expected outcome →A clearer view of booking conversion, more reliable patient-outcome reporting, and better insight into where follow-up can support the clinic.
2
Protect and build on the Search themes supporting the strong August result.
Focus: Continue refining local, branded, emergency, urgent-care, and same-day intent visible in the call records.
Priority: August reached the best conversion efficiency without a material increase in spend.
Expected outcome →A steady flow of high-intent enquiries while preserving the efficiency gained in August.
3
Investigate the website traffic decline by source.
Focus: Review the 51.92% comparison decline, with particular attention to organic search because it contributes 4.61K visitors.
Priority: Organic remains the clinic's largest website discovery source.
Expected outcome →A clearer explanation of the decline and a focused response around the traffic sources with the greatest potential to bring patients to the clinic.
4
Connect landing-page pathways to downstream quality.
Focus: Compare emergency and general enquiry pathways against call intent and, once pipeline stages improve, booking outcomes.
Priority: The call data confirms demand across both urgent and local-practice search themes.
Expected outcome →Better campaign and landing-page decisions based on real booking behaviour, helping us focus effort where it creates the most value for the clinic.